Oy vey. If you love cars and video games, this may be the ultimate gift to yourself.
Reports out today say that golfer-extraordinaire Tiger Woods may play a larger role in General Motor’s advertising and marketing campaigns beyond Buick. While the whole golf/Buick tie-in is an obvious match, making the jump to luring Tiger-age customers (he’s 30) from an average age of 68 into a Buick showroom is akin to taking a running jump across the Grand Canyon and hoping to make it unscathed.
LOUISVILLE, Ky., December, 2006 – Ford Motor Company began production this week of a new F-Series Super Duty that will be the company’s most capable and refined pickup ever when it goes on sale early in the new year.
Upon attending this year’s L.A. Auto Show, I walked away somewhat disappointed. Perhaps it’s because I’m a grizzled veteran of automotive journalism of close to a decade. I have the receded hairline and pudgy middle to prove it. This year’s show was hyped like never before. The new date which moved it back so it no longer overlapped with the Detroit show promised all sorts of unique debuts, and finally the West Coast receiving its due respect as the center of automotive culture.
Today I came across some of the strangest news I’ve heard in a while. Perhaps not in the larger sense, but to an enthusiast, it definitely caught me off-guard.