Why the Return of the Taurus Makes Sense, But Ford will still Die

“He seems to be studying Toyota very intently.”

That’s a quote from my colleague, Edward A. Sanchez, about Ford CEO Mulally. Like most of the enthusiast community, I had been trying to figure out why Ford Motor Co. brought back the Taurus moniker after barely discontinuing it.

Read more

Saturn Astra: Give me More!

When the initial rumors started circulating that the Opel Astra would come stateside as a Saturn with most of the goodies and features of its European counterpart, expectations started going sky-high (no pun intended) about this Euro-chic compact that would finally give the General the hardware to compete toe-to-toe with the Japanese, Koreans, and the Volkwagen Rabbit.

Read more

Old Ford, Sable Nameplates Return. (And What Is Taurus X?)

CHICAGO, Feb. 7, 2007 - Ford Motor Company today announced it is bringing back the well-known Ford Taurus name, introducing a new name – Taurus X – for its three-row crossover and returning the Mercury Sable to the lineup as upgraded 2008-model versions of all three vehicles go on sale this summer.

Read more

General Motors Backs Its Used Cars With Warranty

DETROIT - General Motors announced earlier this month that it will provide consumers with a fully transferable five-year/100,000-mile* powertrain limited warranty with no deductible, on all GM Certified Used Vehicles, the industry’s top-selling manufacturer-certified used vehicle brand.

Read more

Teens Will Drive Detroit Three Into The Junk Yard

There was an interesting line in the Philadelphia Inquirer on the 2007 Philadelphia Auto Show that may be seal the fate of the Detroit Three: Chrysler, Ford, and General Motors.

Read more

2008 Ford F-Series Super Duty - Super Truck For Super Bowl Now On Sale

The new 2008 Ford F-Series Super Duty – the boldest, most capable and cleanest F-Series truck ever – hits dealerships this week; 50,000 orders placed even before truck went on sale.

Read more

Automakers, Please Stop Painting Yourself Green

Flexfuel. Plug-in hybrids. Chevrolet Volt. Signs of General Motors (re)newed interest in the environment?

Read more