Honda helps People Walk

4/22/2008 - TOKYO, JAPAN - Honda Motor Co., Ltd. will showcase an experimental model of a walking assist device which could support walking for the elderly and other people with weakened leg muscles, at the International Trade Fair on Barrier Free Equipments & Rehabilitation for the Elderly & the Disabled (BARRIER FREE 2008) which will be held at Intex Osaka, Friday, April 25 through Sunday, April 27, 2008.

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Lexus Winning Projects to Change the Environment

04/17/2008 Torrance, CA

GRAND PRIZE WINNERS

“The Dream Team” - W.R. Farrington High School, Honolulu, Hawaii:
This team of eight students focused on educating people around the world about the benefits of renewable energy sources such as wind turbines, solar panels, fuel cells, and hydropower. After learning about the potential positive impact of these alternative sources of energy, including gaining a solid understanding of fuel cell technology, the team spread their message worldwide through videos, blogs and a Web site in multiple languages. They also used social media Web sites to keep the conversation going.
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Chrysler and Nissan, sitting in a tree….

Auburn Hills, Mich./Tokyo, Apr 14, 2008  -  Chrysler LLC and Nissan Motor Co., Ltd., today announced two new agreements for the supply of products between both companies. In January, Nissan agreed to supply Chrysler with a new car based on the Nissan Versa sedan for limited distribution in South America on an Original Equipment Manufacture (OEM) basis in 2009.
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Lexus rooms with Fairmont to bring Green Suite to Travelers

San Francisco, CA - April 7, 2008 - Eco-savvy travelers can now enjoy luxury, style and a commitment to sustainability when they visit two premier hotels. Fairmont Hotels & Resorts and Lexus are partnering to unveil two “Lexus Hybrid Living Suites” geared for eco-conscious visitors, with the first to launch at The Fairmont San Francisco, followed by The Fairmont Washington, D.C. in conjunction with Earth Day 2008.
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RS*R Scion tC goes adrift to go 2008 Formula Drift

April 8, 2008 - Torrance, CA - Scion today announced it will drift the RS*R Scion tC in Formula Drift events this year.

Scion’s drift car is based on its most popular model, the tC sports coupe. The factory built front-wheel drive tC turned into a drifting contender through a rear-wheel drive conversion performed by acclaimed exhaust and suspension manufacturer, RS*R. The tC shares its platform with Toyota’s Japanese market Avensis four-wheel drive and Caldina all-wheel drive, enabling it to undergo the conversion. RS*R used its extensive performance shop experience to change the tC’s stock transverse engine configuration to a longitudinal setup in order to drive power, through the transmission and drive shaft, directly to the rear wheels.
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Nissan’s latest segment: Truckin’

Nissan North America, Inc. (NNA) announced it is entering the Light Commercial Vehicle (LCV) business through a significant investment in North America. NNA, as part of a global commitment to the segment, has announced it will introduce to the North American market three light commercial vehicles in three years and forge partnerships with Cummins Inc. for the engines and ZF Friedrichshafen AG for the transmissions. Leading LCV Business Unit in the United States will be Joe Castelli, who recently has been named Vice President, Light Commercial Vehicle and Fleet, NNA. Key to this new strategy is the Nissan plant in Canton, Miss., which will become the manufacturing center for a range of new LCV products aimed at the significant North American commercial vehicle market.

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Toyota does research in Michigan

April 1, 2008 - Ann Arbor, Michigan - Toyota Technical Center (TTC) a division of Toyota Motor Engineering & Manufacturing North America, Inc., today announced the establishment of the Toyota Research Institute of North America (TRI-NA). Toyota plans to spend $100 million during the next four years on advanced research activity in North America and will utilize existing facility space at the Toyota Technical Center Ann Arbor campus.
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Hyundai a big ‘Duh’ among Consumers

FOUNTAIN VALLEY, Calif., 03/31/2008 Hyundai Motor America (HMA) earned the highest ranking for consumer recall with its “Big Duh” year-end sales event advertising spots according to IAG Research, the TV ad effectiveness and program engagement company. IAG ranked auto commercials that viewers remembered most and liked best from November 1, 2007, to January 26, 2008.
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Toyota’s Agenda for the Environment in 2008

January 13, 2008 - Detroit - Toyota Motor Sales (TMS), USA, Inc., held a media reception tonight at the 2008 North American International Auto Show at which Katsuaki Watanabe, president of Toyota Motor Corporation (TMC), announced a wide-ranging environmental agenda in response to the company’s sustainable mobility vision. Read more

Toyota continues growing Environmental Causes

Toyota today issued its first update on progress toward the goals and targets in the company’s new 2011 Environmental Action Plan (EAP). The 2007 North America Environmental Report details Toyota’s efforts in six key areas of impact: Environmental Management, Energy and Climate Change, Air Quality, Substances of Concern, Recycling and Improved Resource Use, and Cooperation with Society.

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