As a fledgling car enthusiast out here in Orange County, Southern California, I’m always interested in hearing what non-enthusiasts think about cars. Ultimately, they’re the ones who determine which vehicle–and its manufacturer–succeed or fail in the marketplace. If what I’m hearing is true, then karma’s a real bi@!$ for several automakers.

Acura, Honda:
Most of the folks I’ve talked to never consider purchasing an Acura. Several people actually gave me blank stares. But those who own Acuras love them. Honda, on the other hand, gets a huge response: “All our cars are Hondas.” “Honda’s have a great rep.” “I never have problems with my Honda.” As an owner of a 2005 Honda Accord hybrid, I can vouch there may be something to all this praise.

Audi:
One of the few owners who owns these cars loves it but complains about all the electronic issues it has, some that are pretty dangerous (e.g., electronic brakes go off and on.) The owner, who owns a 2003 model, did emphasize everything is under warranty.

BMW, MINI:
Almost universally love the car…when it’s working. Otherwise, they complain about the high cost of even routine maintenance, repairs, and rude service. Several said they’ll lease a Mercedes-Benz next time. Folks who own their MINI Coopers LOVE them.

Buick, Cadillac, Chevrolet, GMC, Hummer, Isuzu, Pontiac, Saab, Saturn:
These vehicles all fall under GM. I get twisted faces any time I bring up any of them with the exception of Saab and Saturn.

“I’d never buy that brand.” “My parents worked for that company and hated it and will never buy their cars.” “I’ve owned several in my life and I’ll never again own one.” “Constant electrical problems.” “Boring cars.”

What I find the most interesting is that the most vehement GM “bashers” are those who are from the Midwest, worked for the industry or who have family who have worked in the industry.

My family’s had personal experience with Pontiac. My sister owned a 2000 Pontiac Grand Am that had constant–and dangerous–electrical issues where the entire car just died. And the dealership fought her when she tried to get it repaired under warranty. Since I’m interested in the Grand Am’s replacement, the G6, as a possible future vehicle, I’m especially keen to her story.

Now for the exceptions, Saab and Saturn. One woman said Saab is her dream car. Many don’t realize the brand’s owned by GM. As for Saturn, people LOVE the service and, having visited a dealership once, I can understand why. Personally, I feel that’s how people should normally be treated when car shopping.

(To be continued)