AUBURN HILLS, MICH. (Dec. 12, 2007) — Volkswagen of America, Inc. announced today that it has changed its name to Volkswagen Group of America, Inc. The change will be fully effective January 1.
The new name better reflects the fact that the Volkswagen Group of America includes five distinct brands: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen, as well as the related financial services functions of Audi Financial Services, Bentley Financial Services and Volkswagen Credit.
“Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors,” said Stefan Jacoby, President and Chief Executive Officer. “The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.”
Operating under the umbrella of Volkswagen Group of America, the Volkswagen and Audi brands will continue to provide sales and service under their names, Volkswagen of America and Audi of America.
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10 comments so far
I would have taken the name Volkswagen out of the corporate name since it is just 1 out of 5 different brands.
December 16th, 2007 at 3:10 pm
Volkswagen owned different brands for decades at least for Audi, why did it take them so long to be a group?
Ford also owns different brands and never took their name off the corporate.
December 27th, 2007 at 3:47 pm
Is Porsche still associated with volkswagen??
January 17th, 2008 at 10:11 am
hmmm..sound interesting and I hope it will bring many improvements with changing name…
http://www.cars-4tuning.com
January 21st, 2008 at 9:03 am
This made me wonder since I own a VW as well, I had wondered if the letters I received from VW would reflect this change… I just took a look and of course it didn’t, as I receive letters from “volkswagen credit”. Ahh well.
January 25th, 2008 at 2:04 pm
Hardly it will affect growth of sale
February 21st, 2008 at 2:03 am
“agencia de publicidad” brings up a good point. It’s obvious that Porsche is associated somehow with the VW/Audi Group, but the extent is never all that clear. I guess it’s the Piech family ties that bind.
February 29th, 2008 at 8:02 pm
Everybody will still call them VW.
March 26th, 2008 at 9:50 am
Volgens mij heeft de naams verandering niet echt doorgezet.
Volkswagen stays volkswagen (vw)
June 17th, 2008 at 2:06 am
trucks for sale in the united states
As you seem to know what your doing blogging wise, do you know what the best time of the week is to blog and have them read?
July 4th, 2008 at 9:08 pm
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